It's already all over Japan, on billboards, flyers, emailer.. etc..
As usual we are still way behind..
Tips on how to scan it from your phone:
- For Blackberry's: the easiest way I know is to go to your BB Instant Messenger, Opions>Scan a Group Barcode>Slowly press the camera button and a weird sound should come out, like the supermarket barcode scanner (the tricky part)> et Voila!
- iPhone's: For iPhone's you need to download an application called NeoReader to get your phone to read the code
But hey, here's ours!